AI receptionist for dealerships and garages: The service desk is three deep and the phone is still ringing.
Prime Assist is an AI receptionist for dealerships and garages. It answers every caller at once, never queued, takes the registration, books a slot your ramps and courtesy cars can take, and hands sales enquiries to a person while they are still interested.
From £150 a month including VAT
£125 plus VAT for 500 minutes, about 140 to 200 calls. New customers get the first three months free with a 12-month commitment.Note 1: new customer offer terms
- MOT and service booking
- Registration and mileage captured
- Sales leads routed live
- Courtesy car aware
I need an MOT and my car is due this month.
I can check that. What is the registration?
It is LV19 KJP.
Thank you. That one is due on the 22nd. I have Thursday the 18th at 8:30am with a courtesy car, or Saturday morning without. Which suits?
Can an AI receptionist handle service and MOT bookings for a garage?
Yes. Prime Assist takes the registration, checks the job type against your workshop capacity, offers real slots that respect ramp availability and courtesy car stock, captures mileage and reported faults, and writes the booking into your dealer management system. It also answers MOT due-date questions, parts enquiries and after-hours sales leads, escalating anything that needs a service adviser or salesperson.
Service, MOT, parts and sales, all on the same line.
Workshop rules, ramp capacity and courtesy car stock respected, not guessed.
MOT and service booking
Takes the registration, offers slots that fit the job type and reserves a courtesy car if you have one free.
Fault descriptions
Captures the symptom in the customer’s own words so the technician is not starting blind.
Progress chasing
Tells the customer where their car is up to, from the status in your system, without interrupting the workshop.
MOT and service due dates
Tells a caller when their MOT or service is due, from your own records, and books it on the same call.
Parts enquiries
Takes the part, the registration and the VIN, and routes to the parts desk with the detail already gathered.
Sales enquiries
Qualifies budget, part exchange and finance interest, then hands a warm lead to a salesperson with notes.
Where it hands over. Warranty disputes, safety-critical faults reported while driving, complaints, finance and regulated credit conversations, and any negotiation on price: straight to a human. Prime Assist does not discuss regulated finance terms.
Every call is either a booked job or a lost one.
08:30
Monday morning at the service desk
Drop-offs at the counter, four lines ringing, and the person on hold is booking their MOT elsewhere.
12:15
Lunch cover
One adviser at lunch and the queue builds. Service bookings are lost to the garage that picked up.
18:40
After the showroom closes
Used car enquiries peak in the evening. A voicemail does not hold a buyer who is browsing five forecourts.
A two-site independent garage with an MOT bay.
Illustrative scenario, not a customer result.Note 2: how this scenario was modelled
BEFORE
- Calls queue behind customers at the counter
- Bookings taken on paper and re-keyed at the end of the day
- MOT reminders done when someone has time
- Evening sales and service enquiries hit voicemail
AFTER PRIME ASSIST
- Every call answered at once, on both sites
- Bookings written into the DMS with registration, mileage and fault notes
- MOT and service calls booked on the spot, at any hour
- Evening enquiries captured and booked while the customer is still deciding
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Every call answered at once
Never queued behind customers at the counter, on both sites.
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24 hours a day, seven days a week
MOT and service calls booked on the call, without adviser time.
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Bookings checked against workshop capacity
Ramps, job times and courtesy cars respected.
Model your own numbers on the calculator, or read every sector scenario side by side on the example scenarios page.
Into the DMS, with the registration attached.
Bookings, fault notes and customer records where your advisers and technicians already look.
Live today
- Microsoft 365
- Google Workspace
- Zapier
Connected through their API or Zapier, scoped with you before launch
- Keyloop
- Pinewood
- Autowork Online
Confirm your own tools before launch: anything with an API or a Zapier connector is in scope. All integrations
Built for the strictest front desk first. Pointed at the service desk.
We built Prime Assist for GP and dental reception, where every call needs a script, a record and a fast route to a person. Your bookings get the same three things.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
A UK or EU processing region, committed by contract, and it is built for UK accents, place names, postcodes and date formats.
Compare against answering services, IVR and in-house reception
Questions from dealers and garages.
Ask us something elseCan it check MOT due dates?
It works from your own records and renewal list. Where you have a DVLA lookup in place it can use that too, subject to your data agreements.
Does it understand workshop capacity?
Yes. It books against your real capacity rules, including job duration, ramp type and courtesy car availability, rather than filling a generic diary.
Will it discuss finance?
No. Regulated credit and finance conversations are escalated to a qualified person every time.
Can it make MOT reminder calls?
No. Prime Assist answers the calls that come in and does not make outbound calls. Your reminders go out as they do now, and when a customer rings back, at any hour, the MOT is booked on the same call.
What about multi-site groups?
Each site can have its own number, diary, capacity rules and escalation contacts, with reporting rolled up.
Does it handle sales enquiries properly?
It qualifies and hands over. Prime Assist captures budget, part exchange and timescale, then routes a warm lead to a salesperson with the notes.
Also built for
Page last updated . Every figure and claim on it is on our facts page.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.
Hear it for yourself, right now
Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
Let AI answer the phone, so your team can answer your customers.
Bring your capacity rules and a week of call recordings. We will show you what gets booked.
Free proof of concept on one call type, no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.
Notes
- New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 1
- Illustrative scenario, not a customer result. Modelled on a garage taking 70 calls a day across two sites, with two service advisers. Figures are worked examples, not measured results. Back to text, note 2