Call our AI Book a demo

AI receptionist for law firms: The enquiry that rings at 8pm is worth more than the one at 11am.

Prime Assist is an AI receptionist for law firms. Every after-hours enquiry reaches you, not the firm down the road: it takes the details, asks your conflict questions, books the consultation and writes the record into your case system.

Book a demo Call our AI

From £150 a month including VAT

£125 plus VAT for 500 minutes, about 140 to 200 calls. New customers get the first three months free with a 12-month commitment.Note 1: new customer offer terms

See pricing

  • 24/7 intake
  • Conflict questions at reception level
  • Full transcript on file
  • UK or EU processing region
Illustrative call Wed 19:48

Hi, I had a car accident last week and I want to know if I have a claim.

I can take the details now and book you a free 20 minute call with the personal injury team. Can I start with your full name and postcode?

Yes. Dan Whitfield, LS6 2AB.

Thank you. Nothing on file that conflicts, so I have you in with Priya tomorrow at 11am, and the intake notes are already on the file.

Enquiry logged and conflict-checked Assigned to intake team · 19:49

Can an AI receptionist work for a law firm?

Yes, for intake and reception work. Prime Assist answers every inbound call, captures a structured enquiry against your own intake criteria, asks the conflict-check questions you specify, books consultations into fee earners diaries and writes the record into your case management system. It does not give legal advice and it does not judge the merits of a case. Anything that needs a solicitor is routed to one with the transcript attached, so no caller is told anything a partner would not sign off.

The calls a legal reception fields all day.

Configured against your practice areas, your intake criteria and your rules on who takes what.

New enquiries, qualified

Captures the matter type, the key dates, the other side, and whether it fits your criteria before anyone spends fee-earner time on it.

Conflict-check questions

Asks the questions you specify, flags a possible conflict and stops rather than proceeding. A human decides.

Consultation booking

Offers real availability from the right fee earner and confirms by text and email.

Existing client updates

Confirms the next hearing date or appointment from the file, and passes anything substantive to the case handler.

Outstanding documents

When a client calls, tells them what is still outstanding and takes a promise date, logged against the matter.

Out of hours cover

Evenings and weekends answered live, so the enquiry that would have gone to the firm down the road comes to you.

Where it hands over. Advice, merits, fees beyond your published scale, anything involving a vulnerable caller, distress, an urgent injunction or a deadline that day: routed straight to a named human with the transcript. Prime Assist is a reception and intake tool, not a lawyer.

Legal enquiries are a race, and voicemail loses it.

08:40

The pre-work enquiry

People call about legal problems before work, at lunch and after dinner. Your line is staffed for none of those.

13:10

One receptionist, six practice areas

Every enquiry needs different questions. A generic message means the fee earner starts from nothing.

20:15

The Sunday injury enquiry

Personal injury and conveyancing enquiries convert on speed. An enquiry that reaches voicemail can become an instruction for another firm.

A four-partner high street firm, three practice areas.

Illustrative scenario, not a customer result.Note 2: how this scenario was modelled

BEFORE

  • Line covered 9am to 5:30pm, voicemail outside that
  • Calls unanswered at peak and in the lunch hour
  • New enquiries reach fee earners as one-line messages
  • Conflict checks happen after someone has already spent time on the matter

AFTER PRIME ASSIST

  • Every call answered at once, including evenings and weekends
  • Structured intake note on the file before a fee earner sees it
  • Conflict questions asked at first contact, possible conflicts flagged and held
  • Reception time redirected to clients who are physically in the office

  • Every call answered at once

    Never queued, so no enquiry goes to voicemail.

  • 24 hours a day, seven days a week

    Evenings and weekends included.

  • Conflict questions asked at first contact

    Possible conflicts flagged for a human to decide.

Model your own numbers on the calculator, or read every sector scenario side by side on the example scenarios page.

It writes into the case system, not into an inbox.

Diaries, matter records and intake forms updated while the caller is still on the line, in the systems we connect for you.

Live today

  • Microsoft 365
  • Google Workspace
  • HubSpot
  • Zapier

Connected through their API or Zapier, scoped with you before launch

  • Clio
  • LEAP

Confirm your own tools before launch. Anything with an API or a Zapier connector is in scope, including the diary, CRM or case system you already run. All integrations

How it is priced.

By the call minutes it answers for your firm, from 500 minutes a month for £150 including VAT (£125 plus VAT). Standard setup, integrations and every location are included, unused minutes roll over, and you get the exact price for your call volume in writing on the 30-minute demo call.Note 3: messaging channels and complex setup

Get a written quote See pricing How AI receptionists are priced

Built for the strictest front desk first. Pointed at your intake line.

We built Prime Assist for GP and dental reception, where every call needs a script, a record and a fast route to a person. Your enquiries get the same three things.

Defined escalation

It knows the edge of its remit and crosses to a human instead of guessing.

Audit trail as standard

Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.

Writes into your system

Not an email you re-key. The outcome lands where your team already works.

UK-built, UK or EU hosted

A UK or EU processing region, committed by contract, and it is built for UK accents, place names, postcodes and date formats.

Compare against answering services, IVR and in-house reception

Questions from legal practices.

Ask us something else

Will it give legal advice?

No. Prime Assist is restricted to reception and intake: it answers, captures the enquiry, asks the questions you specify, books, routes and escalates. Any request for advice, a view on merits or a fee estimate beyond your published scale is handed to a human.

How does it handle conflict checks?

It asks the conflict questions you define at first contact, records the answers against the enquiry, and flags a possible conflict for a human to decide. It never clears a conflict itself.

Is client confidentiality protected?

Client data is processed in a UK or EU processing region, committed by contract, under UK GDPR and a written data processing agreement. Every call is transcribed into your own system rather than held loosely. Ask for our DPIA template on your demo.

Can it work with our case management system?

Yes, where an API or a Zapier connector exists. Confirm your specific system with us before launch.

What happens with a distressed or vulnerable caller?

Escalation is defined, not improvised. Distress cues, safeguarding concerns and urgent matters route immediately to a named human with the transcript attached.

Does it replace our receptionist?

No. It removes the queue and the out-of-hours gap so your receptionist deals with people in the building and calls that genuinely need judgement.

Also built for

Accountants and IFAs Estate and lettings Recruitment Public sector All 17 industries

Page last updated . Every figure and claim on it is on our facts page.

Three ways to test us. Only one of them involves talking to a human.

Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.

TAKES A MINUTE

Hear it for yourself, right now

Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.

Call +44 20 3747 7785

We only get in touch if you ask us to.

TAKES TWO MINUTES

Put a number on your missed calls

Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.

Run my numbers

No email needed: nothing you enter leaves your browser.

TAKES THIRTY MINUTES

Watch it handle your calls

Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.

Book a demo

No card, no sales sequence, one human reply.

Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.

Let AI answer the phone, so your team can answer your clients.

Thirty minutes, your own practice areas and intake questions, and you will hear Prime Assist run them.

Book a demo See pricing

Free proof of concept on one call type, no cost and no obligation.

HEAR IT FIRST

Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.

Notes

  1. New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 1, mention 1Back to text (2), note 1, mention 2
  2. Text, iMessage, WhatsApp and web chat are quoted in writing after the demo. A complex setup, for example work that needs our Clinical Safety Officer, may carry a one-off fee, quoted and agreed in writing before work starts. Back to text, note 3, mention 1Back to text (2), note 3, mention 2