AI receptionist for plumbers and trades: You cannot answer the phone from under a sink.
Prime Assist is an AI receptionist for plumbers and trades. Every call is answered while you are on the tools, including bank holidays: it triages the fault, books the job into your scheduler with postcode and access notes, and pages the on-call engineer.
From £150 a month including VAT
£125 plus VAT for 500 minutes, about 140 to 200 calls. New customers get the first three months free with a 12-month commitment.Note 1: new customer offer terms
- Emergency triage
- Job booked with postcode and access notes
- 24/7 including bank holidays
- Engineer paged automatically
There is water coming through the kitchen ceiling.
Let us stop the damage first. Can you reach the stopcock, usually under the kitchen sink, and turn it clockwise?
Done, it is slowing.
Good. I have logged this as an emergency callout and paged the on-call engineer. He is 25 minutes away and you will get his ETA by text.
Can an AI receptionist answer calls for a plumbing or electrical business?
Yes, and it is one of the strongest fits. Prime Assist answers every call while your engineers are on the tools, asks the triage questions you define to separate a genuine emergency from routine work, gives the caller the immediate make-safe instruction you have approved, books the job into your scheduling system with postcode and access details, and pages the on-call engineer. It works at 2am on a bank holiday, which is exactly when leaks and outages happen.
Every call a trades business gets, sorted by your own rules.
Your triage script, your rates, your coverage area, your on-call rota.
Emergency triage
Leak, no heat, no power, gas smell. Asks your questions, gives your approved make-safe instruction and escalates immediately.
Routine job booking
Services, installs and repairs booked into a real slot with the postcode, parking and access notes captured.
Quotes and callout rates
Quotes from your published price list only. Anything bespoke becomes a survey booking, not a guess.
Out of area calls
Checks the postcode against your coverage and declines politely rather than wasting a van.
Job updates and ETAs
Tells the customer where the engineer is up to and texts a revised window if the day slips.
Landlord and agent work
Handles repeat instructions from agents, references the property and logs the job against the right account.
Where it hands over. Gas smells, carbon monoxide, electrical burning, anything with an injury or a vulnerable occupant: immediate escalation to your on-call number, plus the caller is given the emergency instruction you have signed off. It never improvises safety advice.
The busier you are, the more calls go unanswered. That is the trap.
07:50
On the tools by eight
You are already under a floor, so the calls that come in before lunch go to voicemail.
12:30
The customer who does not leave a message
A caller with a leak who reaches voicemail can ring the next result on the page.
21:45
After-hours emergencies
The highest-value work arrives when nobody is at a desk, and it goes to whoever answers.
A six-van plumbing and heating firm.
Illustrative scenario, not a customer result.Note 2: how this scenario was modelled
BEFORE
- Calls answered when someone can get to the phone, often not at all
- Emergencies and routine work arrive in the same voicemail box
- Job details re-keyed into the scheduler in the evening
- Out-of-hours work lost to whoever answers first
AFTER PRIME ASSIST
- Every call answered live, triaged and categorised on the spot
- Emergencies paged straight to the on-call engineer with the make-safe done
- Jobs land in the scheduler with postcode, access and fault notes
- Owner stops doing dispatch from the driver seat
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24 hours a day, seven days a week
Including weekends and bank holidays.
-
From one call to a booked job
Routine work lands in the scheduler with postcode and access notes.
-
Emergencies follow your rules
Checked against your own script, and the on-call engineer paged.
Model your own numbers on the calculator, or read every sector scenario side by side on the example scenarios page.
Into your scheduler, not onto a notepad.
The job, the address, the access notes and the fault description land in the system your engineers already look at.
Live today
- Microsoft 365
- Google Workspace
- Zapier
Connected through their API or Zapier, scoped with you before launch
- Tradify
- Commusoft
- simPRO
Confirm your own tools before launch: anything with an API or a Zapier connector is in scope. All integrations
Built for the strictest front desk first. Pointed at the phone in your van.
We built Prime Assist for GP and dental reception, where every call needs a script, a record and a fast route to a person. Your jobs get the same three things.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
A UK or EU processing region, committed by contract, and it is built for UK accents, place names, postcodes and date formats.
Compare against answering services, IVR and in-house reception
Questions from trades businesses.
Ask us something elseCan it tell a real emergency from a routine job?
It asks the triage questions you define and applies your rules. Genuine emergencies are escalated and paged immediately, routine work is booked into a slot. You set the thresholds, not us.
Will it give safety advice like turning off the stopcock?
Only the specific instructions you have approved and signed off, word for word. It never improvises safety guidance, and anything involving gas, fire or injury is escalated during the call, to the person your rules name.
Can it quote?
It quotes from your published price list and callout rates. Anything bespoke is turned into a survey or a callback from your team rather than a made-up number.
Does it know our coverage area?
Yes. It checks the postcode against the area you serve and declines out-of-area work politely, or takes details for a partner firm if you prefer.
What about landlords and letting agents who call constantly?
Repeat instructing accounts are recognised, the property is referenced and the job is logged against the right account with the right charging rules.
We are two people in a van. Is this overkill?
No. When a small team is on the tools, nobody can answer the phone, so every answered call counts. Prices start at £150 a month including VAT (£125 plus VAT) for 500 minutes. New customers get the first three months free with a 12-month commitment, and you get the exact price for your call volume on your demo call. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs.
Page last updated . Every figure and claim on it is on our facts page.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.
Hear it for yourself, right now
Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
Let AI answer the phone, so your team can answer your customers.
Show us your triage rules and your rate card and we will demo Prime Assist running them live.
Free proof of concept on one call type, no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.
Notes
- New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 1
- Illustrative scenario, not a customer result. Modelled on a firm taking 40 to 60 inbound calls a day across six engineers, with calls diverting to the owner’s mobile. Figures are worked examples, not measured results. Back to text, note 2