AI receptionist for logistics and transport: The transport office cannot be on the phone and on the plan.
Prime Assist is an AI receptionist for logistics and transport companies. Your planners get their day back while it answers every call at once, never queued, reads ETA and proof of delivery from your transport system, and escalates a breakdown to a named human.
From £150 a month including VAT
£125 plus VAT for 500 minutes, about 140 to 200 calls. New customers get the first three months free with a 12-month commitment.Note 1: new customer offer terms
- ETA and POD from your TMS
- Booking-in slots handled
- Driver line answered 24/7
- Incidents escalated during the call
I need a booking-in slot for a full load Thursday.
I have 06:00 or 13:30 Thursday at the Barnsley RDC. How many pallets?
26, on standard pallets.
Booked for 06:00 Thursday, 26 pallets, reference BK dash 7741. The driver instructions are on their way by text.
Can an AI voice agent handle logistics and transport calls?
Yes. Prime Assist answers the high-frequency operational calls a transport office fields: where is my delivery, can I have a booking-in slot, has the POD come through, and driver queries on site access and paperwork. It reads status from your transport management system so the answer is real, and escalates breakdowns, accidents, refused deliveries and anything with a compliance or driver-hours implication straight to a planner.
The calls that keep a planner off the plan.
Reading live status from your TMS, applying your booking-in rules and escalation routes.
Where is my delivery
ETA and status read from your system rather than guessed, with a text confirmation.
Booking-in slots
Offers real slots against your bay capacity and confirms with a reference and driver instructions.
Proof of delivery requests
Confirms delivery status and sends the POD by the route you use.
Driver calls
Site access, gate codes, paperwork questions and delay reporting, answered from your own information.
Collection requests
Takes the collection brief, checks it against your coverage and routes it to planning.
Out-of-hours night trunking
Answers the night line so drivers are not calling a mobile that nobody picks up.
Where it hands over. Breakdowns, accidents, load security concerns, refused or damaged deliveries, drivers-hours issues and anything with a compliance implication: escalated immediately to the transport office with the transcript. Prime Assist never advises on driver hours or roadworthiness.
The phone rings hardest exactly when the plan is breaking.
05:30
Early shift
Drivers on the road, planners building the day, and the office phone already going.
14:20
Where is my delivery
The same question forty times a day, each one interrupting the person who could fix the problem.
22:10
Night trunking
Drivers on nights ring a mobile that may or may not be answered.
A regional haulier, 40 vehicles, mixed pallet and full loads.
Illustrative scenario, not a customer result.Note 2: how this scenario was modelled
BEFORE
- Planners answering delivery-status calls all day
- Booking-in handled by phone tag and email
- Driver calls at night going to a mobile
- Incidents reported through whoever answers
AFTER PRIME ASSIST
- Status calls answered from the TMS without a planner involved
- Booking-in slots offered and confirmed with a reference
- Driver line answered around the clock
- Incidents escalated during the call, with the transcript
-
24 hours a day, seven days a week
The driver line answered live, nights and weekends included.
-
ETA and POD read from your TMS
Answered from live system status, never guessed.
-
Incidents escalated during the call
To the person your rules name, with the transcript.
Model your own numbers on the calculator, or read every sector scenario side by side on the example scenarios page.
The answer comes from the TMS, not from a guess.
Status, slots and job notes taken from and written into the system that already runs the fleet.
Live today
- Microsoft 365
- Google Workspace
- Zapier
Connected through their API or Zapier, scoped with you before launch
- Mandata
- Microlise
- Descartes
Confirm your own tools before launch: anything with an API or a Zapier connector is in scope. All integrations
Built for the strictest front desk first. Pointed at the transport office.
We built Prime Assist for GP and dental reception, where every call needs a script, a record and a fast route to a person. Your enquiries get the same three things.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
A UK or EU processing region, committed by contract, and it is built for UK accents, place names, postcodes and date formats.
Compare against answering services, IVR and in-house reception
Questions from operators.
Ask us something elseCan it give real ETAs?
It reads status from your transport management system, so the answer is as accurate as your data. Where an ETA is not available it says so and offers a callback from your team rather than inventing one.
Will it advise drivers on hours or roadworthiness?
Never. Those calls escalate to the transport office immediately. Prime Assist has no remit on compliance decisions.
Can it handle booking-in for multiple sites?
Yes, with per-site bay capacity, slot rules and references.
Does it work at night?
Yes, that is one of the strongest use cases. Night trunking drivers get an answered line instead of a mobile that rings out.
Which TMS platforms are supported?
Those with an API or Zapier connector. Confirm your specific platform with us before launch.
What about customers who want to speak to their account manager?
It recognises the account, takes the context, and routes to the named person with the transcript attached.
Also built for
Page last updated . Every figure and claim on it is on our facts page.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.
Hear it for yourself, right now
Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
Let AI answer the phone, so your team can answer your customers.
Bring a day of call reasons. We will show you which ones Prime Assist closes without a human.
Free proof of concept on one call type, no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.
Notes
- New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 1
- Illustrative scenario, not a customer result. Modelled on an operator taking 300 inbound calls a day across customer service and the driver line. Figures are worked examples, not measured results. Back to text, note 2