AI receptionist for estate and lettings agents: Applicants ring at nine at night. Your office closed at six.
Prime Assist is an AI receptionist for estate and lettings agents. Viewings are booked into the negotiator diary while the office is dark: it answers every call at once, never queued, qualifies applicants against your criteria and triages maintenance out of hours.
From £150 a month including VAT
£125 plus VAT for 500 minutes, about 140 to 200 calls. New customers get the first three months free with a 12-month commitment.Note 1: new customer offer terms
- Viewings booked into negotiator diaries
- Out-of-hours maintenance triage
- Applicant qualification
- Logged in your CRM
Is the two-bed on Hanover Street still available?
It is, at 1,450 a month, available from the 14th. Viewings are Saturday morning. Shall I put you down for 10:30 or 11:15?
11:15 works.
Booked for 11:15 Saturday with Marcus. I have texted you the address and the EPC.
Can an AI receptionist book property viewings?
Yes. Prime Assist answers calls about live listings, confirms price, availability date and key features from your own property data, qualifies the caller against your criteria, offers real viewing slots from the negotiator diary, and books the appointment with a confirmation text. Out of hours it also handles tenant maintenance reports, triaging genuine emergencies to your contractor rota and logging everything else for the morning.
Sales, lettings and property management, on one line.
Reading from your live listings, your availability and your management rules.
Viewing requests
Confirms the property is still available, offers real slots and books straight into the negotiator diary.
Applicant qualification
Asks your affordability, pets, smoking and move-in date questions before anyone drives to a viewing.
Vendor and landlord calls
Takes valuation requests, books the appraisal and logs the lead with source attribution.
Tenant maintenance reports
Triages against your emergency definitions, raises the job and notifies the contractor or property manager.
Viewing changes
When an applicant calls to move or cancel a viewing, it rebooks them and frees the slot in the negotiator diary.
Portal enquiry calls
Answers the applicant who rings about a portal listing at once, at any hour, while the enquiry is still warm.
Where it hands over. Offers, negotiations, complaints, arrears conversations, anything involving eviction, safeguarding or a serious property emergency: escalated to a named human immediately with the transcript attached.
Property is a speed business and the phone is the bottleneck.
09:05
Monday morning avalanche
Weekend portal enquiries all ring at once. Whoever gets through books the Saturday viewing slots.
18:30
Applicants finally free to call
Renters and buyers make calls after work, exactly when your office empties out.
23:10
Tenant with no hot water
Out-of-hours management calls either wake a property manager or wait until morning and turn into a complaint.
An independent agency, 120 managed units and eight sales listings.
Illustrative scenario, not a customer result.Note 2: how this scenario was modelled
BEFORE
- Portal enquiries chased in batches, often the next day
- Viewings booked only during office hours
- Out-of-hours maintenance goes to a rota mobile or waits
- Negotiators interrupted mid-viewing by the office phone
AFTER PRIME ASSIST
- Every enquiry answered live, seven days a week
- Viewings booked into diaries at the moment of interest
- Maintenance triaged out of hours against your emergency list
- Negotiators left to sell and let, not answer
-
24 hours a day, seven days a week
Evening and weekend enquiries answered when they ring.
-
Viewings booked during the call
Into negotiator diaries, at the moment of interest.
-
Every applicant qualified
Against your criteria, before a viewing is booked.
Model your own numbers on the calculator, or read every sector scenario side by side on the example scenarios page.
Straight into the CRM and the diary.
Applicant records, viewing appointments and maintenance jobs created in the system your team already uses.
Live today
- Microsoft 365
- Google Workspace
- Zapier
Connected through their API or Zapier, scoped with you before launch
- Reapit
- Alto
- Fixflo
Confirm your own tools before launch: anything with an API or a Zapier connector is in scope. All integrations
Built for the strictest front desk first. Pointed at your viewings diary.
We built Prime Assist for GP and dental reception, where every call needs a script, a record and a fast route to a person. Your enquiries get the same three things.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
A UK or EU processing region, committed by contract, and it is built for UK accents, place names, postcodes and date formats.
Compare against answering services, IVR and in-house reception
Questions from agents.
Ask us something elseDoes it know which properties are still available?
It reads from your live property data, so availability, price and key details come from your system rather than a static script.
Can it qualify applicants?
Yes, against your own criteria: affordability, move-in date, pets, guarantors, right-to-rent prompts. It captures answers and flags anyone who does not fit before a viewing is booked.
How does it handle out-of-hours maintenance?
It applies your emergency definitions. Genuine emergencies go to your contractor or on-call rota immediately, everything else is logged with photos requested by text for the morning.
Will it negotiate on offers?
No. Offers, negotiations and arrears conversations are escalated to a human every time.
Can it handle multiple branches?
Yes, with per-branch numbers, diaries, listings and escalation rules.
How is tenant data protected?
Tenant data is processed in a UK or EU processing region, committed by contract, under UK GDPR and a written data processing agreement. Call transcripts and records land in your own systems.
Also built for
Page last updated . Every figure and claim on it is on our facts page.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.
Hear it for yourself, right now
Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
Let AI answer the phone, so your team can answer your customers.
Bring your listings feed and your viewing rules. Thirty minutes and you will hear it book.
Free proof of concept on one call type, no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.
Notes
- New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 1
- Illustrative scenario, not a customer result. Modelled on an agency handling 500 inbound calls a month across sales, lettings and property management. Figures are worked examples, not measured results. Back to text, note 2