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Honest scenarios, clearly labelled, no invented customers.

A testimonial you cannot verify tells you very little. We would rather show the arithmetic. Every scenario below states the business size and call volume it assumes, so you can check whether it resembles yours.

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Illustrative scenarios, not customer case studies.Note 1: what the example scenarios show

LAW FIRM

Four-partner high street firm, three practice areas

Assumes: 300 inbound calls a month, one full-time receptionist, no out-of-hours cover, and about one call in five unanswered at peak and over lunch.

THE PROBLEM

At peak and over lunch, calls go unanswered, and every evening enquiry goes to voicemail. New enquiries reach fee earners as one-line messages with no intake detail.

WHAT CHANGES

Prime Assist answers every call, runs the firm’s intake and conflict questions, books consultations into fee earner diaries and writes a structured note to the matter file.

  • Every call answered at once

    Never queued, so no enquiry goes to voicemail.

  • 24 hours a day, seven days a week

    Evenings and weekends included.

  • A record of every enquiry

    Intake notes on the matter file, with the full transcript.

Read the full law firm page

TRADES

Six-van plumbing and heating firm

Assumes: 40 to 60 calls a day across six engineers, calls diverting to the owner’s mobile.

THE PROBLEM

The owner does dispatch from the driver’s seat. Emergencies and routine service calls land in the same voicemail box, and out-of-hours work goes to whoever answers first.

WHAT CHANGES

Emergency triage runs on the firm’s own script, the on-call engineer is paged, and routine jobs land in the scheduler with postcode and access notes.

  • 24 hours a day, seven days a week

    Including weekends and bank holidays.

  • From one call to a booked job

    Routine work lands in the scheduler with postcode and access notes.

  • Emergencies follow your rules

    Checked against your own script, and the on-call engineer paged.

Read the full trades page

RESTAURANT

60-cover neighbourhood restaurant

Assumes: 150 calls a week, no dedicated reservations staff, six services.

THE PROBLEM

The phone is answered by whoever is nearest, mid-service. Late cancellations go to voicemail and the table stays empty because nobody hears until morning.

WHAT CHANGES

Every call is answered without anyone leaving the floor, bookings are written into the table system with covers and dietary notes, and cancellations release the table during the call.

  • Every call answered at once

    Never queued, and nobody leaves the floor to answer.

  • Cancellations handled during the call

    The table is released in the table system while the caller is on the line.

  • 24 hours a day, seven days a week

    The shift line answered, including nights.

Read the full restaurant page

DENTAL PRACTICE

Four-surgery dental practice

Assumes: Peak morning volume with two reception staff and a full waiting room.

THE PROBLEM

Every line is engaged within minutes of opening. Patients who cannot get through book with another practice, and reception starts each day behind.

WHAT CHANGES

All concurrent calls are answered at once, routine bookings and moves are completed in the practice system, and clinical questions are escalated to a human with the transcript.

  • Every call answered at once

    Every line that rings is answered, never queued.

  • A clinical safety case under DCB0129

    Signed off by our Clinical Safety Officer.

  • A record of every call

    A full transcript, and a written record in the practice system.

Read the full dental practice page

COUNCIL

District council contact centre

Assumes: 30,000 calls a quarter, many of them transactional or repeat contact, and peak-time waits of fifteen minutes.

THE PROBLEM

Peak-time waits drive abandonment and repeat calls, inflating volumes further. Officers spend the day raising requests a system could raise.

WHAT CHANGES

Transactional requests are raised with a reference number given on the call, vulnerability triggers escalate to an officer immediately, and every call carries a transcript for audit.

  • Every call answered at once

    No queue at peak, however many residents ring together.

  • A reference on the call

    Requests raised with a reference number given to the caller.

  • A transcript of every call

    Kept for audit and FOI requests.

Read the full council page

ESTATE AGENCY

Independent agency, 120 managed units

Assumes: 500 calls a month across sales, lettings and property management.

THE PROBLEM

Weekend portal enquiries all ring on Monday morning, viewings can only be booked in office hours, and out-of-hours maintenance either wakes a property manager or waits.

WHAT CHANGES

Enquiries are answered seven days a week, viewings are booked into negotiator diaries at the moment of interest, and maintenance is triaged against the agency’s emergency list.

  • 24 hours a day, seven days a week

    Evening and weekend enquiries answered when they ring.

  • Viewings booked during the call

    Into negotiator diaries, at the moment of interest.

  • Every applicant qualified

    Against your criteria, before a viewing is booked.

Read the full estate agency page

We will not invent a customer to win a search result.

Voice AI is full of unverifiable claims: percentages with no denominator, logos with no permission, testimonials with no name. We have taken a different position, and it costs us conversions in the short term.

  • Figures we cannot evidence are not published on this site at all.
  • Scenarios state their assumptions so you can check whether they resemble your business.
  • Client names and logos appear only with written permission, and quotes are attributed to a real named person.
  • Review schema will not be published on this site until there are real reviews to publish.

Prime Assist is in trials, so we have no customer references to offer yet. Ask at the demo and we will tell you plainly where the trials stand.

Three ways to test us. Only one of them involves talking to a human.

Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.

TAKES A MINUTE

Hear it for yourself, right now

Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.

Call +44 20 3747 7785

We only get in touch if you ask us to.

TAKES TWO MINUTES

Put a number on your missed calls

Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.

Run my numbers

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TAKES THIRTY MINUTES

Watch it handle your calls

Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.

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No card, no sales sequence, one human reply.

Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.

Let AI answer the phone, so your team can answer the person in front of them.

Bring three real calls from last week. That is a better case study than anything on this page.

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Free proof of concept on one call type, no cost and no obligation.

HEAR IT FIRST

Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.

Notes

  1. Illustrative scenarios, not customer case studies. Each states the business size and call volume it assumes. The points under each one describe how the service behaves by design, such as answering every concurrent call and logging every enquiry. Commercial outcomes are deliberately absent: we publish those only with a named customer, evidence and written permission. Back to text, note 1
  2. New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 2