AI receptionist for gyms and fitness studios: Membership enquiries do not wait for the desk to be free.
Prime Assist is an AI receptionist for gyms and fitness studios. No enquiry goes to voicemail: it answers at six in the morning and nine on a Sunday, books trials into a real coach diary, and sends retention calls to a named human.
From £150 a month including VAT
£125 plus VAT for 500 minutes, about 140 to 200 calls. New customers get the first three months free with a 12-month commitment.Note 1: new customer offer terms
- Trials and inductions booked
- Class bookings and waitlists
- Retention calls routed
- Answers 24/7
What does membership cost and can I try it first?
Off-peak is 29 a month, full access 39, both rolling. We also do a free trial session with an induction. Would a weekday evening or a weekend morning suit?
Saturday morning.
I have Saturday 9:30 with Kelly for the induction and trial. I have texted you what to bring.
Can an AI receptionist handle gym membership and class calls?
Yes. Prime Assist answers membership enquiries with your real tier pricing and terms, books free trials and inductions into a coach diary, takes class bookings and manages waitlists, and handles the day-to-day questions about opening hours, classes and facilities. Cancellation and retention calls are routed to a human, because a save conversation needs judgement and an offer that only your team should make.
The calls that win a member, and the ones that keep one.
Your tiers, your timetable, your trial rules and your retention policy.
Membership enquiries
Explains tiers, contract terms and joining fees from your own price list, then books a tour or trial.
Trials and inductions
Books into a real coach diary and texts the joining instructions.
Class bookings and waitlists
Books, cancels and moves class places, and adds callers to the waitlist when a class is full.
Freeze and cancellation requests
Captures the request and reason, then routes to your retention team with the context.
Facility questions
Opening hours, pool availability, parking, guest passes, all from your own information.
Personal training enquiries
Matches the enquiry to a trainer speciality and books the consultation.
Where it hands over. Cancellations and retention offers, injury or medical questions, complaints, safeguarding concerns and disputes about payments or contracts: escalated to a named human immediately with the transcript.
January is when the desk drowns and the phone loses.
06:45
Before-work rush
The desk is scanning members in. The membership enquiry gets voicemail and joins somewhere else.
18:20
Peak floor time
Every staff member is on the gym floor or teaching. The phone rings through an empty reception.
21:30
Sunday research
People decide to join in the evening. If nobody answers, they compare you against whoever picked up.
A single-site independent gym, 900 members.
Illustrative scenario, not a customer result.Note 2: how this scenario was modelled
BEFORE
- Phone answered when the desk is free, often not at peak
- Membership enquiries left as voicemails
- Class changes and waitlists managed by hand
- Cancellation requests handled by whoever picks up
AFTER PRIME ASSIST
- Every enquiry answered live, including early mornings and Sundays
- Trials and inductions booked into coach diaries at first contact
- Class bookings and waitlists handled automatically
- Cancellation calls routed to a trained human with the reason captured
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24 hours a day, seven days a week
Including early mornings, evenings and Sundays.
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Every call answered at once
Never queued, so no membership enquiry goes to voicemail.
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Trials and inductions booked during the call
Into a real slot in the coach diary.
Model your own numbers on the calculator, or read every sector scenario side by side on the example scenarios page.
Into the membership system and the class timetable.
Bookings, trials and enquiry records created where your team already manages members.
Live today
- Microsoft 365
- Google Workspace
- Zapier
Connected through their API or Zapier, scoped with you before launch
- Glofox
- Mindbody
- Legend
Confirm your own tools before launch: any membership system, diary or CRM with an API is in scope, plus thousands of apps through Zapier. All integrations
Built for the strictest front desk first. Pointed at yours.
We built Prime Assist for GP and dental reception, where every call needs a script, a record and a fast route to a person. Your bookings get the same three things.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
A UK or EU processing region, committed by contract, and it is built for UK accents, place names, postcodes and date formats.
Compare against answering services, IVR and in-house reception
Questions from operators.
Ask us something elseWill it quote membership prices?
Yes, from your own price list and terms. It does not invent discounts and it does not negotiate.
Can it handle cancellations?
It captures the request and the reason and routes it to your retention team. We deliberately do not automate the save conversation.
Does it manage class waitlists?
Yes, where your platform supports it. It books, cancels and moves places, and adds callers to the waitlist when a class is full.
What if a caller mentions an injury or a health condition?
It does not give health advice. Those calls escalate to a qualified member of your team with the transcript attached.
Can it call lapsed members?
No. Prime Assist answers the calls that come in and does not make outbound calls. When a lapsed member rings, it answers with your current tiers and prices and books a trial or a tour on the same call.
Multi-site groups?
Each site can run its own number, timetable, pricing and escalation contacts.
Also built for
Page last updated . Every figure and claim on it is on our facts page.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.
Hear it for yourself, right now
Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
Let AI answer the phone, so your team can answer your customers.
Bring your tiers and timetable. Thirty minutes and you will hear it book a trial.
Free proof of concept on one call type, no cost and no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.
Notes
- New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 1
- Illustrative scenario, not a customer result. Modelled on a gym taking around 250 calls a week with reception covered part-time. Figures are worked examples, not measured results. Back to text, note 2