How an AI receptionist works: Answer. Book. Route. Write back.
Prime Assist is an AI receptionist that answers every call at once, never queued, and books, moves or cancels in your diary system: Dentally, Dentrix, EMIS and SystmOne today, with Vision in progress. Your callers stop waiting and your diary stops drifting. Here is each step. New to the idea? Read what an AI receptionist is.
STEP 01
Answers every call at once, never queued
Prime Assist answers every call at once, on every line, at any hour, so no caller waits in a queue. It greets callers in your practice's name, tells them it is an AI, understands natural speech, and handles the whole conversation in the caller's language: English, Arabic, Hindi, French, German and others, switching mid-call if the caller does.
STEP 02
Books and reschedules in your system
It reads live availability and books directly into your diary system, following your slot rules. Reschedules and cancellations free the slot during the call, so your diary stays true. Dentally and Dentrix are live today, and so are EMIS and SystmOne, through NHS England’s IM1 pairing route, so the booking lands in your appointment book while the caller is still on the line. Vision is in progress. Every system we connect to is in the integrations directory.
Illustrative call
Can I book my son in for a check-up after school on Thursday?
Yes. Thursday at 3:50pm or 4:30pm. Which suits?
3:50, please.
STEP 03
Routes and escalates on rules you signed off
You set the rules. Anything outside them, and anything the caller wants a person for, is passed to your team immediately with a live summary of the conversation so far. Nobody repeats themselves, and nothing is left on a voicemail. The rules sit under our clinical safety case, and how they work is in the glossary under escalation.
Resolved by the agent
Booked, moved or answered
Escalated to your team
At once, with context attached
STEP 04
Writes back with a full audit trail
Every call ends with a full transcript, timestamped actions and a written record in your system. In EMIS and SystmOne, what is written back to the patient record is what your practice agrees in writing. Your team can review any call, any time. That is the audit trail your Clinical Safety Officer signs off against.
08:02:11 call answered · line 1
08:02:58 identity confirmed · DOB + postcode
08:03:24 appointment moved · Fri 09:20
08:03:26 written back to Dentally
08:03:27 SMS confirmation sent
08:03:29 summary saved to record
The calls that fill your reception day.
Prime Assist handles the administrative work of the phone. It can do the same in text messages (SMS), iMessage, WhatsApp and web chat on your own website.Note 1: messaging channels and complex setup It never gives clinical advice, and it escalates the moment a caller needs your team.
Appointment booking
Live diary, your slot rules, confirmation by text during the call.
Rescheduling and cancellations
Slots freed during the call, and offered to the next caller who wants one.
New patient enquiries
Registration details captured, first appointment booked on the same call.
Prescription request lines
Admin capture only: requests logged and passed to your team to action.
Recalls and rebooking
Patients ringing in about a recall are booked on the same call, not told to ring back.
Multilingual answering
English, Arabic, Hindi, French, German and others, switching mid-call if the caller does. Each language you use is scripted and tested on your own calls before go-live.
Out-of-hours and overflow
Full cover overnight and at weekends, or only when your lines are busy. Your choice.
After-treatment calls
Patients ringing to rebook after treatment are booked on the same call. Anything clinical goes straight to your team.
Page last updated . Every figure and claim on it is on our facts page.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.
Hear it for yourself, right now
Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
- DCB0129 safety case
- UK or EU processing region
- First three months free for new customers, with a 12-month commitmentNote 2: new customer offer terms
Let AI answer the phone, so your team can answer the person in front of them.
Bring the four call types that fill your day. We will take each one through answer, book, route and write back.
Free proof of concept on one call type, no cost and no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.
Notes
- Text, iMessage, WhatsApp and web chat are quoted in writing after the demo. A complex setup, for example work that needs our Clinical Safety Officer, may carry a one-off fee, quoted and agreed in writing before work starts. Back to text, note 1
- New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 2