AI receptionist for restaurants: Nobody should leave the floor to answer the phone.
Prime Assist is an AI receptionist for restaurants. Your team stays on the floor while it answers every call at once, never queued, then books, moves and cancels inside your table system, with the dietary note attached.
From £150 a month including VAT
£125 plus VAT for 500 minutes, about 140 to 200 calls. New customers get the first three months free with a 12-month commitment.Note 1: new customer offer terms
- Live table availability
- Allergy and dietary notes captured
- Cancellations rebooked
- Answers during service
Any chance of a table for six tonight, around half eight?
I have 8:45 in the back room, which seats six comfortably. Would that work?
Perfect. One of us is coeliac.
Noted on the booking so the kitchen sees it. Table for six, 8:45, under your name, and the note is with the pass.
Can an AI receptionist take restaurant bookings?
Yes. Prime Assist answers the phone during service, checks live availability in your table management system, takes covers, time, name and contact number, records allergy and dietary notes so the kitchen sees them, and confirms by text. It also handles amendments and cancellations, so a released table can be booked again, and escalates complaints, large private events and press calls to a manager.
The calls that pull staff off the floor.
Reading live availability, applying your booking policy, protecting your covers.
Table bookings
Real availability, correct table sizes, deposit rules applied where you use them.
Allergies and dietary needs
Captured verbatim and attached to the booking so the kitchen and the pass both see it.
Amendments and cancellations
Changes handled during the call, so the table goes back into inventory instead of sitting empty.
Opening times and menu questions
Answers from your own information, including seasonal changes and set menus.
Large groups and events
Takes the brief, the date and the budget, then hands to your events manager rather than committing the room.
Waiting list and walk-in advice
Tells callers honestly what the wait looks like tonight instead of letting the phone ring out.
Where it hands over. Complaints, allergy questions that go beyond your recorded ingredient information, private hire negotiation, press enquiries and anything about a previous bad experience: escalated to a manager immediately. It never improvises an allergen answer.
Friday service is exactly when the phone is loudest.
12:40
Lunch service, phone ringing
Every call answered mid-service takes attention away from a table. Every call ignored costs covers.
17:50
Pre-service prep
The busiest booking hour lands while the team is turning the room and briefing specials.
22:30
Tomorrow’s cancellations
Guests cancel late in the evening. If nobody answers, the table is empty and unfillable.
A 60-cover neighbourhood restaurant, six services a week.
Illustrative scenario, not a customer result.Note 2: how this scenario was modelled
BEFORE
- Phone answered by whoever is nearest, mid-service
- Missed calls during peak booking hours
- Late cancellations go to voicemail and the table stays empty
- Dietary notes written on a pad and sometimes lost
AFTER PRIME ASSIST
- Every call answered without anyone leaving the floor
- Bookings written into the table system with covers and notes
- Cancellations processed during the call and the table released
- Dietary notes attached to the booking and visible to the kitchen
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Every call answered at once
Never queued, and nobody leaves the floor to answer.
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Cancellations handled during the call
The table is released in the table system while the caller is on the line.
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Dietary notes attached to the booking
Visible to the kitchen, not written on a pad.
Model your own numbers on the calculator, or read every sector scenario side by side on the example scenarios page.
Bookings land in the table book, not on a message pad.
Bookings, notes and cancellations synced with the reservation system your front of house already runs.
Live today
- Microsoft 365
- Google Workspace
- Zapier
Connected through their API or Zapier, scoped with you before launch
- SevenRooms
- OpenTable
- ResDiary
Confirm your own tools before launch: any reservation system, diary or CRM with an API is in scope, plus thousands of apps through Zapier. All integrations
Built for the strictest front desk first. Pointed at the phone behind the bar.
We built Prime Assist for GP and dental reception, where every call needs a script, a record and a fast route to a person. Your bookings get the same three things.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
A UK or EU processing region, committed by contract, and it is built for UK accents, place names, postcodes and date formats.
Compare against answering services, IVR and in-house reception
Questions from operators.
Ask us something elseWill it answer allergen questions?
It reads back only the ingredient and allergen information you have provided, and escalates anything beyond that to a human. It never improvises an allergen answer.
Does it work with our reservation system?
Where an API or connector exists, yes. Confirm your specific platform with us before launch.
Can it take deposits for large groups?
Yes. It applies your policy, takes the booking and can text the caller a secure link to pay the deposit on their own phone during the call. Private hire terms go to your team, and it does not negotiate a private event.
What about multiple sites?
Each venue gets its own number, availability, menus and escalation rules.
Will guests know it is AI?
Yes. It tells every caller at the start of the call that it is an AI, and it never claims to be a person.
Can it handle a complaint?
It listens, apologises within the script you approve, and routes straight to a manager with the transcript. Complaints are not something to automate away.
Also built for
Page last updated . Every figure and claim on it is on our facts page.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.
Hear it for yourself, right now
Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
Let AI answer the phone, so your team can answer your customers.
Bring a Friday night call log. We will show you what Prime Assist would have booked.
Free proof of concept on one call type, no cost and no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.
Notes
- New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 1
- Illustrative scenario, not a customer result. Modelled on a restaurant taking around 150 calls a week with no dedicated reservations staff. Figures are worked examples, not measured results. Back to text, note 2