AI receptionist for salons and spas: Your hands are in someone else’s hair. The phone does not care.
Prime Assist is an AI receptionist for salons and spas. You keep working while it answers every call at once, never queued, books the right treatment with the right stylist for the right duration, and puts a cancelled slot straight back in the diary.
From £150 a month including VAT
£125 plus VAT for 500 minutes, about 140 to 200 calls. New customers get the first three months free with a 12-month commitment.Note 1: new customer offer terms
- Correct service duration
- Patch-test rules applied
- Cancelled slots released
- Deposit policy enforced
Can I get a full head of highlights on Saturday?
With Zoe that is three hours and she has 9am or 1:30pm on Saturday. Have you had colour with us in the last six months?
No, first time.
Then you will need a patch test at least 48 hours before. I can do that Wednesday at 5pm and hold Saturday 1:30pm for the colour.
Can an AI receptionist book salon and spa appointments?
Yes. Prime Assist knows your service list, how long each treatment actually takes and which stylist or therapist can do it, so it books the correct duration with the correct person instead of a generic slot. It applies your patch-test, deposit and cancellation policies, releases a cancelled slot straight back into the diary for the next caller, and confirms every booking by text.
A salon booking is never just a time slot.
Your service menu, your stylist skills matrix, your policies.
Treatment bookings
Books the right service, the right duration and the right stylist grade, not a guess at 45 minutes.
Patch tests and consultations
Applies your colour and treatment rules automatically and books the pre-appointment where required.
Cancellations and gap filling
Releases the slot at once and offers it to the next caller who wants something sooner.
Price questions
Quotes from your published price list by stylist grade and service length.
Deposits and no-show policy
States the policy clearly and records that the client accepted it, so awkward conversations happen once.
Rebooking regulars
Recognises returning clients and offers their usual stylist and rhythm.
Where it hands over. Reactions to a treatment, complaints about results, medical questions, anything involving a minor or a request that falls outside your treatment protocols: escalated to a named human immediately.
Every ring while you are mid-colour is a decision you should not have to make.
10:20
Mid-treatment
You cannot stop mid-application. The caller cannot wait. Someone loses.
16:00
School run rush
The busiest booking window is also when the salon floor is fullest.
20:15
Sunday cancellation
A cancellation nobody hears about is a three-hour gap in Saturday takings.
A four-chair salon with two colour specialists.
Illustrative scenario, not a customer result.Note 2: how this scenario was modelled
BEFORE
- Calls answered between clients or not at all
- Bookings sometimes given the wrong duration or stylist grade
- Patch tests remembered inconsistently
- Cancellations leave unfillable gaps
AFTER PRIME ASSIST
- Every call answered while stylists keep working
- Correct service, duration and stylist every time
- Patch-test rules applied automatically at booking
- Cancelled slots released at once and offered to the next caller
-
Every call answered at once
Stylists stay with the client in the chair.
-
Patch-test rules applied at booking
Your rule, applied on the call rather than remembered later.
-
Cancellations released during the call
The slot goes back into the diary for the next caller who wants it.
Model your own numbers on the calculator, or read every sector scenario side by side on the example scenarios page.
Into the booking system you already run the day from.
Appointments, client records and notes written where your team looks between clients.
Live today
- Microsoft 365
- Google Workspace
- Zapier
Connected through their API or Zapier, scoped with you before launch
- Phorest
- Treatwell
- Fresha
Confirm your own tools before launch: any booking system, diary or CRM with an API is in scope, plus thousands of apps through Zapier. All integrations
Built for the strictest front desk first. Pointed at the salon phone.
We built Prime Assist for GP and dental reception, where every call needs a script, a record and a fast route to a person. Your bookings get the same three things.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
A UK or EU processing region, committed by contract, and it is built for UK accents, place names, postcodes and date formats.
Compare against answering services, IVR and in-house reception
Questions from salon owners.
Ask us something elseDoes it know how long each treatment takes?
Yes. It books from your real service list with real durations by stylist grade, so each appointment gets the time the treatment actually needs.
Will it enforce patch tests?
It applies your rules at the point of booking, books the patch test where one is needed, and records that the client was told.
Can it fill last-minute cancellations?
It releases the slot at once and offers it to the next caller who wants something sooner. It does not make outbound calls, so it will not ring round a waiting list.
Does it take deposits?
Yes. It states your deposit and cancellation policy, records the caller’s acceptance and can text them a secure link to pay the deposit on their own phone during the call.
What if a client reports a reaction?
That escalates to a human straight away with the transcript. Prime Assist never gives clinical or treatment advice.
Do our regulars have to explain themselves again?
No. Returning clients are recognised and offered their usual stylist and treatment pattern.
Also built for
Page last updated . Every figure and claim on it is on our facts page.
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.
Hear it for yourself, right now
Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
Let AI answer the phone, so your team can answer your customers.
Bring your service menu and stylist rules. Thirty minutes and you will hear it book properly.
Free proof of concept on one call type, no cost and no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.
Notes
- New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 1
- Illustrative scenario, not a customer result. Modelled on a salon taking around 200 calls a week with no dedicated receptionist. Figures are worked examples, not measured results. Back to text, note 2