AI receptionist guides: costs, compliance and call handling.
What an AI receptionist is and what one costs in the UK, what the NHS standards ask before you buy, and how to handle urgent dental, vet out-of-hours, recruitment and missed calls. No figures we cannot evidence.
Buying an AI receptionist
What is an AI receptionist?
What one does and does not do, how it differs from an answering service, a receptionist and an IVR, and what UK buyers should check. Read the guide → PRICINGHow much does an AI receptionist cost in the UK?
The billing models side by side, what to check in each, VAT for healthcare providers, and the questions to ask any supplier in writing. Read the guide →NHS standards and clinical systems
DTAC, DCB0129 and DSPT explained for practice managers
The three acronyms that decide whether a digital tool is safe to buy, and the questions to ask any supplier. Read the guide → INTEGRATIONSHow AI phone answering works with EMIS and SystmOne
What happens between a patient's call and an appointment appearing in your system, step by step, and where our own connection stands. Read the guide →Calls in your sector
How should a dental practice handle urgent calls?
The NHS urgent course payment from April 2026, who triages on the phone, what reception should capture, and where patients go when you cannot see them. Read the guide → DENTAL · REVENUEThe true cost of a missed call in a dental practice
How to work out what your unanswered phone costs, using your own numbers rather than anyone's marketing claims. Read the guide → VETERINARY · RCVSHow should a vet practice handle out-of-hours calls?
What the RCVS guidance asks you to tell clients, cover from another provider, the phone message, and what to check in any answering arrangement. Read the guide → RECRUITMENT · ICOCan recruiters use AI on candidate calls?
What the ICO found, what UK GDPR and the Equality Act 2010 ask, why a person makes the decision, and what to ask any AI supplier. Read the guide →Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself easy to try before you commit to anything.
Hear it for yourself, right now
Ring the line, choose a scenario, for example a dental practice or a trades business, and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form and no email address.
Call +44 20 3747 7785We only get in touch if you ask us to.
Put a number on your missed calls
Two questions show the calls you miss today next to the same calls with Prime Assist, where every call is answered at once. Add your own figures to see what they are worth, what answering them would cost from £150 a month including VAT, and how many of your bookings that price equals.
Run my numbersNo email needed: nothing you enter leaves your browser.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. One short form to book.
Book a demoNo card, no sales sequence, one human reply.
Do all three, in that order, and it takes a little over half an hour in total. We would rather you tested the product than read our claims about it.
- DCB0129 safety case
- UK or EU processing region
- First three months free for new customers, with a 12-month commitmentNote 1: new customer offer terms
Let AI answer the phone, so your team can answer the person in front of them.
Run your own numbers first, then bring the calls the calculator says cost you most.
Free proof of concept on one call type, no cost and no obligation.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces before you book anything.
Notes
- New customer offer: 12 months for the price of 9. When you sign, you commit to all 12 months, starting on the day you go live. Months 1 to 3 are free, then you pay your bundle price each month for months 4 to 12, from £150 including VAT (£125 plus VAT), with the price before VAT fixed for your 12 months. On 500 minutes, the bundle for your 12 months costs £1,350 including VAT (£1,125 plus VAT), plus any extra minutes, at 36p a minute including VAT (30p plus VAT) in every month, free months included. For new customers, switchers included, once per customer. A new customer is a practice or business that has not used Prime Assist in the 24 months before it signs. Switching? We do the switch, and a notice period of up to three months runs alongside your free months. Full terms on our pricing page. Back to text, note 1